SEO Services for B2B Websites

Help the right customers find the pages that explain your business. We scope technical SEO, content planning and multilingual SEO around your website, audience and priorities.

Technical SEO

  • Technical work can include crawl and indexing checks, sitemaps, robots settings, Core Web Vitals and structured data. For a new site, we plan the search structure before launch; for an existing site, we review the evidence before recommending changes.
  • We research relevant searches, prepare content briefs and plan pages around customer questions. Clear definitions, useful tables and direct answers can make information easier to find and reference.
  • We work with English, Simplified Chinese and Traditional Chinese pages, including hreflang, internal links and terminology suited to the intended readers.
  • AI search readiness — citable structures, definitions and data tables that answer engines can quote.

Content Planning

For most stalled sites we audit, content quality is not the main problem. One of the issues below is often responsible, and fixing it costs less than producing more articles:

  • Published but never crawled. A site can have hundreds of pages that Google has simply never fetched. This is a crawl budget and internal linking problem, not a writing problem — and adding more pages makes it worse, not better.
  • Orphan pages. Pages reachable only from a sitemap, with no internal link pointing at them, get treated accordingly.
  • Keyword cannibalisation. Five near-identical pages competing for one query, so none of them ranks. Consolidation beats creation here.
  • Broken hreflang on translated sites. The most common failure we see is translated pages that link back to the source language throughout. The target language is left without its own internal structure.
  • Redirect chains and stale internal links accumulated through years of slug changes, quietly leaking every internal link’s value.

Scope and Reporting

  1. Tell us about your business, audience and search goals. If you have an existing site and search data, we use them to help define the work. For a new website, we begin with the page plan and content priorities.
  2. Findings, ranked by expected impact. What is actually costing you traffic, in order, with the evidence for each.
  3. Fix and measure. Technical corrections first, because content published onto a broken foundation doesn’t get indexed anyway.
  4. Report against a baseline. Impressions, clicks, average position and index coverage, compared to where you started.

How You Can Check the Work

We agree the work and reporting baseline with you. Where Search Console data is available, you can review impressions, clicks and indexing information through your own access.

Websites for the Chinese Market

For buyers in mainland China, Google SEO has limited value. Baidu gives weight to domestic hosting, requires its own verification and sitemap submission, and crawls less aggressively than Google. An ICP-filed site hosted on the mainland has an advantage. We assess whether Baidu is worth the investment for your category; for several projects, our answer has been no.

What SEO Can and Cannot Promise

Search rankings and customer enquiries cannot be guaranteed. We agree the deliverables, document the work and review the available evidence with you.

Questions About Your SEO Project

How long before results show?

Indexing fixes can appear in Search Console within weeks. Ranking changes for competitive terms usually take months. A confident 30-day result is a sales claim, not a forecast.

Do you write the content, or do we?

Either approach works. Many clients write in-house while we handle briefs, structure and technical work. This is often the best value: you know the product, and we understand what performs in search.

Can you work on a site you didn’t build?

Yes, and most of our SEO work is exactly that. We don’t require a rebuild before helping you.

What if our site is small?

Small sites often have fewer structural problems and can be easier to improve. If an audit is not yet worth the cost, we will tell you before you commit.

Discuss Your SEO Project — Tell us your business, target audience and search goals. Include a website link if you have one.

Related: Websites for the China Market · WordPress Development · WordPress Support & Bug Fixes